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First ScotRail's Customer Contact Centre in Fort William is celebrating
its first anniversary on Wednesday 4 October 2006, which coincides
with Customer Service Week.
The centre, which is run by First ScotRail's sister company, FirstInfo,provides
a dedicated workforce of over 50 staff, who are on hand everyday to
take calls from customers regarding general travel enquiries, ticket
sales, customer relations and anyone requiring assistance on their
journey.
When it opened, it was anticipated that the team would handle more
than 277,000 enquiries a year. This figure has been exceeded and records
to date (at the end of September) show that over 280,000 contacts
have been handled. Of this figure, over 800 or 23%, were from customers
praising staff and the quality and standard of service First ScotRail
is providing as it reaches the end of its second year of the franchise.
The success of the centre can be attributed to the highly professional
staff who work there - their knowledge of Scotland and understanding
of the rail industry, coupled with the fact that its location reverses
the trend of sending such work abroad - has lead to a very positive
first year of operation.
The facility, which has also dealt with more than 40,000 letters and
e-mails over the last 12 months, is a commitment by First ScotRail,
who delivered on a promise to open a contact centre in Scotland for
the benefit of customers, within the first year of the franchise.
This delivery also brought with it a welcome boost to the local economy.
Natalie Loughborough, Service Quality Director at First ScotRail said,
"The success of the contact centre in its first year is testament
to the level of service being provided by the staff that work there.
It is also representative of First ScotRail meeting customers' demand
for a knowledgeable, Scotland based contact centre."We focus
hard on improving customer service across all areas of our business
and this is just one area where we are clearly seeing positive
results and increase in quality thanks to a dedicated resource."
Debra Revens, Managing Director of FirstInfo, said: "We are delighted
to be celebrating our first year of providing assistance and support
to First ScotRail customers. We look forward to continuing to deliver
high quality customer care from our Scottish Call Centre in the coming
years".
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